JUSTINC..
Crafted to your core.
Your desire, your vision, your taste, tailored to you.
Our Vision
"To redefine hospitality as a guest‑centric journey where clarity, honesty, and creativity meet. Through Just Fresh and Just Exclusive, we deliver experiences that nourish both body and spirit, vibrant, health‑driven dining and refined, bespoke events. As JustInc grows, our vision is to build a scalable system of hospitality brands that seamlessly integrate wellness, lifestyle, and luxury, empowering every guest to feel seen, cared for, and inspired."
“From toast or street food to bespoke, tailored dining and unforgettable events, Just Incorporated.”
Philosophy of JustInc.
"At the heart of everything we do is the guest. Their comfort, their enjoyment, and their sense of belonging define the experience. Food is not simply a dish on a plate, it is part of an atmosphere, woven together with service, ambience, and care. We believe true hospitality is creating a space where every detail, from the welcome to the table setting, from the warmth of service to the tailoring of the menu, works in harmony to make each guest feel seen, valued, and at ease. The food supports this story, crafted to reflect their tastes and needs, elevating the moment into something memorable."
Tailored Flavours, Naturally Prepared
"Every dish we serve is prepared fresh, to order, and delivered directly to the door, table, or servery, whichever context of dining it belongs to. By working this way, we remove the need for freezing, preservatives, or artificial chemicals to keep food ‘fresh.’ Instead, we rely on natural, organic ingredients and careful timing, so that what reaches the guest is honest, wholesome, and alive with flavour. Fresh preparation is not just a method; it is our commitment to integrity and respect for the guest."
Purpose
“It’s not just fresh. It’s not just delicious. It’s just for you and just incredible, It’s JustInc.”
Justin Knight — Founder
Justin Knight is a private chef and hospitality founder with over 20 years of experience in fine dining, luxury events, and high-volume service. His career spans Michelin-starred restaurants including The Black Rat, Ockenden Manor, and The Savoy Grill, as well as elite roles aboard private superyachts and corporate hospitality leadership across the UK.
Known for his precision, creativity, and calm leadership, Justin has cooked for royalty, captains of industry, and intimate family gatherings alike. His style blends modern European techniques with bold, seasonal ingredients, always tailored to the moment.
Working on yachts taught Justin the true meaning of personal service, crafting every dish not just with skill, but with intention, emotion, and care for the principal’s experience. That ethos now runs through everything at Just Inc.. from private dining to festival food, every moment, every meal, and every event is designed to be as tailored and personal as possible. Whether it’s a plated tasting menu for ten or a food truck serving hundreds, Justin brings the same level of care, creativity, and hospitality, always rooted in quality, honesty, and unforgettable flavour.
